SmartShift is a company that provides automated software to rapidly upgrade SAP ABAP custom code to the latest generation of technology – without the need for manual intervention. At smartShift, I helped the company to define a different business strategy by selling the product to CIO’s versus waiting for SAP to release a new version, thus creating a revenue annuity. I represented and presented for smartShift at SAP Sapphire and HP Discover as well as trained internal candidates about the process of selling to a CIO.